Our Brands

Established in 2008, Velosure is our founding brand and set the benchmark for specialist bicycle insurance in Australia. Through our network of approved bicycle retailers and years of claims management, Velosure provided the foundation of our deep understanding of the cycling retail landscape - knowledge that has given our other brands a strong base to work from. As the Australian cycling insurance market continues to evolve with the rapid adoption of e-bikes, Velosure remains at the forefront of specialist bicycle protection.

Sundays delivers comprehensive bicycle and e-bike insurance across four major international markets (United States, United Kingdom, Australia and New Zealand), with plans for further expansion. Sundays' unique approach combines global insurance expertise with neighbourhood service delivery, partnering with trusted bike shops to handle repairs whilst ensuring coverage for custom parts and accessories.

Through these strong relationships with manufacturers and retailers, Sundays aims to deliver great service experiences. As active supporters of the Project 529 initiative, Sundays is also committed to fighting bike theft and supporting the broader cycling community.

As Two Three Bird's in-house claims team, Riders at Work brings together cycling knowledge and insurance expertise in bicycle claims management. The team includes former professional cyclists, experienced mechanics, and bicycle retail managers - offering practical understanding of both technical repairs and insurance processes.

Working through their digital procurement platform and established supplier network, Riders at Work manages claims efficiently for our specialist bicycle insurance brands and several external general insurers. Their services cover assessment of complex bicycle claims, salvage management, and a loan bicycle programme. With detailed reporting and analytics supporting their work, they help keep costs managed effectively while focusing on getting cyclists back on their bikes.

Project 529 represents the future of bicycle security and recovery. With a searchable database of over 3 million registered bikes, this platform has achieved remarkable results, including a 70% theft reduction in Vancouver. Through worldwide law enforcement partnerships and integration with bicycle retailers, Project 529's comprehensive bike identification system enables a community-driven recovery network.

Hubtiger, one of our strategic investments, stands at the forefront of bicycle retail innovation, delivering an all-in-one management platform that transforms how modern bike shops operate. At its core, Hubtiger's sophisticated workshop management system streamlines service bookings, technician scheduling, and job tracking, while its integrated point-of-sale solution handles everything from quick sales to complex custom builds.

Beyond the workshop floor, Hubtiger empowers retailers with comprehensive inventory management, automated supplier integrations, and a dynamic e-commerce platform that connects seamlessly with in-store operations. The platform's intelligent analytics provide deep insights into business performance, staff productivity, and customer behavior, enabling data-driven decisions that boost efficiency and profitability. Through its intuitive customer engagement tools, including automated communications and online booking capabilities, Hubtiger helps bike shops deliver exceptional service experiences that build lasting customer relationships.

As the world's first dedicated bicycle insurer, ETA Services has spent over 30 years pioneering green, reliable travel services. Now part of the Two Three Bird family, their comprehensive cover spans bicycle insurance, mobility scooter insurance, and electric bike insurance, alongside Europe-wide breakdown assistance for cars, vans, and motorcycles.

With a long-standing legacy in environmental advocacy and sustainable transport, ETA is consistently named the UK’s most ethical provider. Their carbon-conscious approach to claims handling, and commitment to excellent customer care, helps keep people moving, whether they're cycling, driving, or using alternative transport.