January 27, 2025 SEATTLE, WA — Two Three Bird (TTB), a global tech innovator in the mobility space, is excited to announce a strategic partnership between its community-driven anti-theft platform, Project 529 and Upway, a certified e-bike marketplace.
Project 529, acquired by Two Three Bird in 2024, has revolutionized bicycle security through its 529 Garage registry, a global database of over 3 million registered bikes. The platform has reduced bike theft by up to 70% in cities like Vancouver, BC, by enabling law enforcement, bike shops, and communities to identify and recover stolen bicycles.
Upway, a leader in refurbished e-bikes with a $30 million Series B funding round in 2023, provides affordable, certified electric bikes across the U.S. and Europe.
How the partnership works
Upway includes a complimentary 529 Garage kit (normally costs $11) with all new e-bike sales containing a tamper-resistant shield decal and step-by-step instructions to register their bike to Project 529’s global recovery network. This network, used by law enforcement and bike shops worldwide, has already helped recover thousands of stolen bicycles.
Upway’s refurbishment teams also screen bikes using Project 529’s database during inspections, preventing stolen models from reentering the market. Riders can further protect their e-bikes with insurance from Sundays Insurance, Two Three Bird’s cycling-specific brand, creating a seamless security ecosystem.
E-bikes are pivotal to sustainable urban mobility, but theft remains a top concern for riders. Over 2 million bikes are stolen annually in North America alone, costing consumers nearly $2 billion. By bundling Project 529’s tools with every Upway purchase, the partnership removes friction for riders to adopt anti-theft measures upfront. Bikes registered to 529 Garage are 70% less likely to be stolen in cities like Vancouver, BC — where the program has been widely adopted.
About Two Three Bird
Two Three Bird is a global tech leader specializing in micro-mobility solutions. Focused on empowering sustainable urban transportation, the company offers innovative tools and services for cyclists, including services like Project 529, Sundays Insurance, and Hubtiger. With over 15 years of expertise, Two Three Bird collaborates with 20+ partner brands across four continents to deliver cutting-edge solutions that enhance security, convenience, and accessibility for micro-mobility users worldwide.
About Upway
Upway is the leading certified e-bike marketplace, offering refurbished bikes from top brands. Founded in 2021, Upway combines affordability with sustainability, delivering bikes with a one-year warranty across the U.S. and Europe.
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